The 451 Group is an entrepreneurial company that strongly believes in the services it delivers – backed by a team that is passionate about what it does. Below are a few of the key principles that guide the company's work:

• Absolute independence of analytical thought and objectivity of its analysis

• Drive to separate spin from substance in the enterprise IT business – communicating clearly and concisely about the pros and cons facing specific companies and technologies

• Desire to present a balanced picture of the marketplace for emerging enterprise information technologies – looking not only at leading vendors but also at the dozens of startups and midmarket vendors that are driving true innovation in specific market segments

• Awareness of broader marketplace and value-chain interdependencies and a mission to deliver market insight that puts vendor and technology developments in appropriate and timely context

• Strong grounding in the reality that not all 'interesting' technology is useful technology in an enterprise context.