US cable operators plan to adopt the interactive television platform standard, DVB MHP. This dramatic news for the cable and interactive television markets could provide a great jump start to the industry. And while it is a significant endorsement of Java, it is also a major headache for Microsoft and others who have supported alternate technologies for the iTV market.
As the industry wakes up to this news, the451 has spent considerable time interviewing key players in all parts of the cable and iTV value chain. This includes operators and vendors in both the US and Europe.
The451 is pleased to announce the publication of an extensive new report on the impact of MHP. The report provides a comprehensive view of this market and its future direction, including strategic assessments of how competitors in different sectors of the iTV space will respond to the introduction of MHP in the US.
For more details about the report please fill out the form below, or contact our sales staff:
In the US, [email protected], 212 505 3030
For the rest of the world, [email protected], +44 7714 218377
What does the report cover?
The report looks at the strategic responses to MHP across a number of categories, including middleware, hardware, software/services/content developers, network operators, and tool vendors. It includes analysis of strategies and positioning for MHP of over 40 companies.
- Implications of the take-up of MHP – not just for companies in the sector, but also for investors and regulators
- Detailed analysis of the key technical and market issues, including competing technologies, legacy systems, standards and user requirements
- Detailed analysis of the standards battles
- Assessment of current adoption and plans for MHP among network operators in the US and Europe
- Analysis of key players in all parts of the value chain
- Discussion of the differences between the US and European market for iTV services and technologies
- Examination of the future of iTV services
Report contents
Section 1 Key implications and findings
· Implications for iTV middleware vendors
· Implications for set-top vendors
· Implications for content owners/application developers
· Implications for network operators/service providers (including government policy implications)
· Implications for investors
Section 2 Competing standards for iTV platforms
· OpenCable/MHP history and goals
· Marketplace Realities force reevaluation of OpenCable
· MHP progress in Europe
· Would adoption of MHP in US impact European plans?
Section 3 The middleware players
· Including Microsoft, OpenTV, Canal Plus, Liberate and PowerTV
Section 4 The hardware players
· Including Motorola, Pace Micro, Scientific Atlanta, Philips and Sony
Section 5 The software/services/content developers
· Including TiVo, Agency.com, TwoWayTV, NDS and Infogrammes
Section 6 The network operators
· Including Comcast AT&T/HITS, AOL, Kirch, Liberty and UPC
Section 7 The tool vendors - six players to watch
· Including Snap2, Alticast, IDP and Digital2Me
Section 8 Mapping out an iTV application strategy
· The differences between the US and European markets for iTV
· Web services, iTV, and future-proofing networks
· What will iTV really look like in three years
· Who will be the real winners and losers
The451 provides same-day analysis of significant news, identifies the emerging trends and puts these developments into context within the industry. Members include investment analysts, strategic planning executives, business and product development teams, CIOs, CTOs, communications and PR experts, marketing specialists, competitive intelligence professionals and myriad other titles and departments. The common thread in membership is the value the451 brings to their work.
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