The Application Bazaar - The 451 Group

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Jun 2011
The Application Bazaar

Application marketplaces took off with great success in the consumer and mobile markets, and businesses of all kinds are now catching on. Partner directories and application showcases are evolving into one-stop shops for applications and the services that manage them. Vendors coming into this space include PaaS and SaaS players, MSPs, traditional enterprise ISVs, dedicated startups, and desktop virtualization providers. There are also mobile and consumer app marketplaces, while other adjacent markets include security providers and data and application integration players.

This report examines the app marketplaces currently being provided, for the most part, by SaaS and hybrid CRM and ERP vendors. It also looks at some emerging offerings, and the different tacks vendors are taking with their online app showcases. It includes profiles of app marketplace layers – both current and emerging – and looks ahead to map out potential directions for app marketplaces.

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