|
|
A significant amount of money invested in customer relationship management (CRM) software over the past decade has been wasted, and a lot of analytics packages are shelfware, yet the usefulness of and demand for analytics capabilities among enterprises is growing. The451 believes there is a fundamental marketplace synapse in the arena of CRM analytics with supply and demand factors fundamentally out of sync. Some of the greatest culprits are the business intelligence (BI) vendors, which have been happy to provide analytics that are well behind the best of breed; meanwhile, the best-of-breed suppliers are typically too small and require too much integration to really succeed. The application suite vendors have a lot to gain from improving their analytics and acquiring some of the leading pure-play vendors. If the BI vendors dont respond quickly, then they will miss the analytics opportunity. And a final opportunity exists for outsourced IT service providers, such as Accenture and IBM, which could capitalize on this synapse by offering hosted analytics a different model altogether.
The451 is pleased to announce the publication of an extensive report on the current and future marketplace opportunities and threats for CRM analytics technologies. This 451 Special Report provides a comprehensive view of the product developments, vendor strategies and future direction for this emerging IT market. Key winners and losers are identified, along with analysis of broader competitive factors and marketplace implications.
Request more information
| Please fill out this form completely. |
|
|
For more details about the report, including a brochure with the full table of contents, please fill out the form above, or contact our sales staff.
By email at , or by phone at 212 505 3030 in the US.
What does the report cover?
There is a great deal of uncertainty surrounding CRM analytics technologies and which vendors will drive the market. This 451 Special Report outlines the current and future direction of the marketplace and identifies the winning vendors. It looks at the background of CRM analytics and examines how the space will evolve, including such issues as hosted services and the role of consultancies. The report provides analysis of more than 30 companies. These are divided into:
- Application suite vendors (e.g., E.piphany, Oracle, PeopleSoft, Pivotal, SAP and Siebel)
- Business intelligence vendors (e.g., Brio, Business Objects, Cognos, Hyperion, Informatica, MicroStrategy, SAS Institute and SPSS)
- Marketing automation vendors (e.g., Aprimo, Blue Martini, DoubleClick, Eloqua, Kana, Teradata and Unica)
- Growth pure-play vendors (e.g., Alterian, Coremetrics, DataDistilleries, KXEN, MarketSoft, MarketMiner, Norkom, Quadstone, Seurat, Sightward and thinkAnalytics)
CRM Analytics: Have the BI vendors missed the boat? is a prerequisite for any executive who is managing or investing in companies competing for customers of these technologies.
Table of contents
Section 1 Key recommendations and conclusions, plus methodology and definitions
Section 2 Key trends, feature and function overview, and likely M&A activity
Section 3 Implications and actionable initiatives
Section 4 Background build-out of analytics in CRM suites
Section 5 Future technology map how sectors interoperate, hosted services
Section 6 Analysis of the application suite vendors
Section 7 Analysis of the BI vendors
Section 8 Analysis of the marketing automation vendors
Section 9 Analysis of the growth pure plays
About the451
The451 is an analysis firm covering the business of emerging information technologies for a senior executive audience. The firm delivers timely, research-based insight that delves deeply into the dynamics and impact of newly commercialized technologies in all major segments of the enterprise computing marketplace.
The analysts of the451 are uniquely focused at the nexus of technology innovation, corporate strategy and financial/financing impact. The firm's coverage identifies and illuminates the critical issues in emerging markets, and it assesses the product, marketing and business strategies of key market participants. These participants are not only the global IT industry stalwarts and the scale sector leaders, but also emerging specialized players and unusually strong startups with an ability to significantly impact the broader marketplace or an important segment. The coverage of the451's analyst team spans the hardware, software and services aspects of these markets, from the component to the systems level. This marketplace coverage is deepened in the area of acquisitions, investments and mergers through complementary investigation by the451's weekly M&A analysis service, 451 TechDealmaker. Finally, the451's analysts always deliver briefs, reports and counsel on the leading edge of marketplace activity, which helps clients stay ahead of their competitors.
Clients of the451 are primarily senior executives at technology vendor companies. The firm also serves public market, private equity and venture capital investors. Additional clients include investment banks, management consultancies, marketing communication/public relations firms and other professionals operating in and around emerging information technology markets. A growing number of innovative, early-adopter corporate IT strategists also use the451's services to tap into future-forward technology trends.
The firm is headquartered in New York, with staff in key regional locations, including San Francisco and Silicon Valley, the Boston/Route 128 area and London.
Back to top >>
Return to main reports page >>
Return to the451 homepage >>
|
|
|
|
